There are numerous benefits of organic link building 1) Organic links help you get wider search engine exposure and drive targeted traffic to your business. When someone searches a text phrase, the search engine gets him or her websites related to that keyword. If he or she browses the website that has backlinks to your home page from an organic link built by that webmaster, the user is presented with the links that lead to your webpage. 2) Organic links help make your business popular among millions by increasing awareness, visibility and credibility of your website. Good content based linking usually sends direct traffic as well. 3) Organic links from distributed content is an effective way to establish your identity and maintain your reputation in your niche. 4) Each organic link is a vote for your site because search engines’ bots not only follow the links on primary websites, but they also consider the links from the related sites. 5) Remember that the page rank is an indicator of your website status. Status means how search engines such as Google, Yahoo and Bing perceive your website. Having a lot of links posted towards your site will have a positive effect on your page rank. The more organic links you have to your webpage, the higher will be your page rank.