- Photos or Video Best for Landing Pages?
Photos or Video Best for Landing Pages?
JensenBreck > 12-30-2017, 10:26 AMHello,
My real estate brokerage firm is promoting a listing via advertising on LinkedIn. The advertising links to a landing page Rather than photos, the landing page has a 1 minute video. So far we have had about 10 visits to the page. Visitors leave the landing page after a few seconds. So they are not looking at the video.
Would it be better to replace the video with photos? Or is engagement generally better with video?
My thinking is that business owners may not have the patience or the time for a video and they would more likely have the time and willingness to click on photos.
I would be willing to test this further, but at $5/click it could get costly!
I didn't find the right solution from the Internet.
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