- Local SEO and five important items
Local SEO and five important items
panel123 > 04-10-2018, 02:41 PMAccording to BrightLocal's local customer survey in 2014, 92 percent of consumers use the Internet to find a local business this year, and this is likely to increase. One recent Google report said that Google's searches, including the phrase "near me," near my business, have risen 34-fold since 2011. The development of Internet access through smartphones is one of the main reasons for this, and it has become increasingly important for businesses to be seen in any form and size. The nature of the local search and the importance of a career on the Web has created an environment that is harder for a multi-branch business to get a better local rank. This is possible, but if you consider the principles of local SEO.
Local seo or local seo
Why do you know why Local audio problems
The importance of this is so much that even the very large industries can not ignore the local search. This will increase the visibility of local users, increase popularity at the local level, and increase the effectiveness of advertising through pay-per-click, with the integration of local reviews.
The important question that arises is why your geographic location is not ranked.
While you have partnered with a digital agency, you've done content marketing and even done some SEO, but your location is still not visible in local searches.
Unfortunately, the local SEO backbone relies heavily on traditional credentials and marketing. Of course, one could hope that with a bit of hard work and some considerations in relation to different situations, instead of just considering the brand as everything, the desired rank could be achieved.
In the following, we explain the first five of the most important issues that prevent the perception of multi-branch professions in local searches. By using the items mentioned, you can raise your local rank and avoid cases that are downgrading.
Website Issues: Your website is the center of your online marketing efforts, so you have to make the preparations here and continue here. Google is usually accustomed to providing vague and sometimes contradictory advice, but it has provided clear guidelines for ranking geographically different locations. In the following, we list the common issues of websites.
Pages without geolocation: Ideally, each store's location should have its own unique and optimized page. While it's possible to create a single page to cover a specific area or region, look at it from the perspective of a user. It rarely happens that a regional page is simply a single geographic location, capable of delivering the exact information that a user is looking for.
Unrecoverable geo-location pages: If your geo-location pages are only available through search or search within your site, Google may not be able to find them. If Google fails to find your geographic location pages, they will not index them and local searchers will not be able to find them.
Low Quality Page Geolocation: Does your geographic location pages provide any information the user needs to contact your business? Is the hours of service provided clear? Are there specific local information in them? Are linked to other site elements that are relevant to this geographic location? Is there a map? The more valuable content on these pages, the more responsive to user search queries, the more effective the implementation of these pages.
Overall low quality of the site: Is the site fully optimized? Are geo-location pages pretty much the same, except for some key details? Is the site content professionally written? Is the site technically well built? Is the site usable on a phone? Is Site Responsiveness Fast? When working on your site, your focus should be on quality, uniqueness and relevance, otherwise you will encounter a weaker response to the various qualitative components of the search algorithm.
Fines: Are there known or suspicious cases of traffic? Fines Suspicious links? The Google Search Console (or Google's old webmaster tool) specifies details of the fines, but if the site loses its traffic over the course of the year, there are some minor differences in filtering to be considered. To be identified.