- What is the rank brain and how to use it in SEO
What is the rank brain and how to use it in SEO
panel123 > 05-09-2018, 06:04 PMSEO is becoming increasingly sophisticated and Google is trying to filter its results by changing its algorithms to search the user to display the best and most relevant results for the user, which is why the seo process or site optimization It's also wrapped up. To make the story clearer in your mind, you can consider SEO as a puzzle, so you have to put all the pieces together, and none of the pieces alone will have a specific meaning.
To succeed in SEO and achieve superior Google results, after measuring the needs of users, determine the appropriate strategy for achieving your goals and proceed on the same basis to achieve the result. In SEO, keyword research and selection, internal and external linkage Content creation can be prioritized as the most important part.
There are a number of complexities that can be even more complicated over time. For example, you might not know that sites with authority or domain credentials, better and more comfortable, can rank in results and reach the first page. The image below is proof of the correctness of this claim
I'm not going to disappoint you, but I'm going to explain that SEO has become very different with the SEO in the past years and can no longer be reached by the old SEO methods. Google has announced since 2017 that it intends to use artificial intelligence with The RankBrain name is used to display results to users. Here's how the Rank Brin is and how it can be used for SEO and Google's top rankings.
What is RankBrain Rank Brand?
Maybe you've heard the name of Rank-Brin, and you do not know what the word is and what it means. In simple language, RankBrain is part of Google's search engine, which, along with its algorithms, helps display the best results that are relevant to the user's request.
Many online sources say RankBrain is the third most important factor in Google's ranking of sites.
Rank Brin can not be counted as one of Google's algorithms, and in reality it is not, and the Rank Brink is completely different, and in fact Google uses this layer to filter its results for results.
To display some of the results of Google's algorithms alone was not enough, and sometimes the results were irrelevant or poorly displayed to the user, which is why Google tried to precisely understand the user's desires by using artificial intelligence and displaying the best results to it.
RankBrain is a kind of Artificial Intelligence artificial intelligence that Google has designed and used for its own search engine only.
Rank Brin is based on user search history, geographic location, user interface, user interests in the past (yes, Google has access to all of this information via mobile and the Chrome browser) and tips for this. The hand can know exactly what the user wants and the same results.
Explanation: Google does not use Rank Brin in all of its results, and it only uses for high-sensitivity results and algorithms that are not suitable for it alone.
Up to now, you're familiar with Rank-Brin, and get to know about Google's top results with 6 ways to optimize your site for Rank-Brin.
How to use Rank Brink for SEO?
1. Create exclusive and useful content
Content in the king today is Content is the king, and you can safely say that the content is the most important factor in SEO that can bring any type of site to its top.
What you need to know about content creation:
• To publish the content of the program and publish the content according to the same program
• Quality is more important than quantitative content. Therefore, instead of publishing 10 worthless articles, it's best to publish 1 published and appropriate article.
• Try to troubleshoot the visibility of the user when writing articles and do not write down
• Create content that interacts with the user, and the users will liken and restate it and comment on their comments.
You need to create content that creates value for the user, learn something new, solve it, and write as comprehensive and long as possible, and have at least 1500 words in your articles.
Short and copied articles are no longer in Google, so you should not waste your time with this kind of content.
2- Look for the semantic search semantic search
Google has long since shown Google's results based on just the search word, and with the help of RankBrain and the high power of artificial intelligence, Google tries first to find out the user's purpose and purpose of the search, and then the results on the same The basis for this is the Semantic Search term used in the term "SEO".
On the other hand, users of mobile phones as well as Voice Search Voice Search are catching up, and this point makes sense more meaningful because Google first needs to know what the user is looking for and then the results To show him.
The use of family keywords or LSI Keyword can also have a great impact on ranking articles. Key words from the family also help Google understand exactly what your articles mean, and these words usually have the same meaning as your keyword. And is part of its subgroups. Google has repeatedly emphasized that the use of these keywords in the content is essential and helps to see much better in the results.
In search of meaning, Google tries to answer your exact answer exactly like a person you are talking to, and this work is done more perfectly and perfectly with Rank Bring.
Use Google Snippet Snippet
Have you heard anything about Google zero? Surely you've come to search for a topic and at the top of all the results, Google will display a site individually, which usually has the answer to the user's question as a list in which the site is referred to as zero.
In fact, sites that are placed in the Google Position Zero Zero URL contain all the information you need for your question, so that you do not even need to click on any links and you can see the results of your response on the same page and, if necessary, can Click on the link.
A site in zero is one of the 10 sites displayed on Google's front page, and nobody knows how Google chooses a site to display in zero, but using Google's special tags as a sketch schema is definitely one of the most important. The factors influencing this type of show.
Usually, Google uses a zero position for queries that are queried, for example, if you search for the seo word, the results are displayed to you normally, but if the phrase how to jump a car means the battery method to the battery How to search the car. Google displays the result at zero
Focus on long-tail keywords on long keywords
One of the most important things to keep in mind on the site's SEO is to focus on long keywords. That means trying to get input on your site for a site and then when Google finds out what the main concept of your site is. It's a matter of time over a single word
If your site is sports shoes, then the word is the main keyword for you, but you can use the following to create content:
• Men's sports shoes
• Women's sports shoes
• Nike Model Shoes .......
• Adidas sports shoes ....
• Sale of sports shoes in Tehran
• Nike Tajrish sports shoes
Long keywords Because they have fewer searches than single words, they are seen much earlier and better in the results, and on the other hand, research has shown that the conversion rates of people who are logged in through long words are much higher. .
People who enter your site through long keywords are more likely to buy, and a large percentage of them are converted to a customer.
5. Anchor Text Anchor Optimization
Anchors are essentially the same word or phrase that you link to something else. For example, the word SEO and website design are linked here to your articles and pages. So be careful that the keywords in the item It's important to note that part of the anchor text is very important, but you should not overdo it. For example, not all of your site's links to a keyword and for a specific page of the site, which if you do so, will be treated as cheating on SEO. Google is penalized.
Try to create links to different words and phrases for different pages of the site, and this will split the bulk links and internal links between pages.
6. Write in plain language
One of the mistakes that many content managers and content makers make is that they write more for Google, not for the user, which makes them unable to find the right place. Google today is much smarter than you can think of.
The only important thing to keep in mind is to see a bug fix and try to write down plainly and plainly so that even the beginner user will understand the subject and purpose of your text and, of course, such content will soon be positioned. Finds yourself on Google and you do not need to worry about it.
However, the principles of writing SEO content, such as:
Use tags from H1 to H6
Select title and headline for content
Write the right text for the content section
Long contents of at least 1500 words up
Use keywords as alt tag images
Observe the keyword density throughout the text according to the number of text words
Sub-titles and bulleted and numbering
Use of multimedia (audio, photo and video) with content type
Not having spelling mistakes and grammatical errors in a way that makes text unreadable and incomprehensible.
But do not overlook the use of these and let your text be easy for the user to understand.